With its five latest collection lines, BMW Lifestyle has unveiled the perfect accompaniments for a sporty, active lifestyle brimming with energy and action – in keeping with the arrival of spring 2017.
No longer will the head-turning impact of the camouflage worn by BMW pre-production vehicles be confined to the road. Their distinctive camo pattern brings a special design highlight to all of the items in the sporty and urban BMW Active collection. Blue and olive shades, plus yellow design elements and reflectors, bring a modern flavour to the colour palette.
As well as an urban athleisure look, the Active collection also stands out with its lightweight, quick-drying and breathable materials – ideal for sporting excursions and outdoor activities. Handy features, including the jersey-lined drawstring hood and raised scarf collar of the BMW Active Sweatshirt, ensure the wearer enjoys unbeatable comfort and maximum freedom of movement.
In another neat twist, the collection contains not only useful outdoor accessories like a towel and a hard-wearing luggage range, but also well-chosen canine accessories such as the BMW Active Dog Leash. So our four-legged friends can also embark on new adventures equipped with the right kit for the job at hand.
Inspired by the zeitgeist of the 1970s, the BMW Motorsport Heritage Collection stylishly reflects BMW’s long tradition in motorsport. The BMW Motorsport Leather Jacket in high-quality lamb’s leather is a genuine cult item and channels the spirit of the racing original.
The other items in the Heritage Collection likewise boast the original ’70s BMW Motorsport logo, striking graphic lines and an eye-catching colour scheme. And they exude a must-have appeal, both for BMW Motorsport fans who have been there since the beginning and those with a soft spot for ’70s culture and BMW classics.
Motorsport enthusiasts of the present day will be keen to explore the newly released BMW Motorsport Collection, which offers numerous styles – think striking BMW Motorsport stripes, dynamic styles and high-quality materials – designed to recreate that time-honoured BMW race feeling.
A highlight of this collection is the BMW Motorsport Paper Jacket. Made from innovative, paper-like Tyveka material, this jacket can be written on with waterproof markers. Which makes it an essential wardrobe addition for trackside autograph hunters.
For those who prefer to wind down by hitting a golf ball or two, the BMW Golfsport Collection offers an exclusive selection of sporty, elegant outfits and functionally adept equipment replete with clever features.
BMW Lifestyle continues to blow a refreshing breeze into the world of yachting as well. The successful BMW Yachtsport Collection contains items of baggage, accessories and apparel which impress with a sporty, elegant design and high quality. While wind- and water-repellent materials respond to the specific demands of yachting, casual styles and sophisticated details provide unbeatable comfort. The collection’s accessories also combine expertly functional materials and chic maritime design elements.
BMW i has its own line of eco-friendly clothes and accessories.
