Honda UK has unveiled ‘The Human Car’, an abstract representation of “closing the gap between man and machine” as visitors get closer to the cars than ever before at the Honda Challenge Lab.
Honda’s stand this year at the Goodwood Festival of Speed is a family-friendly innovative laboratory which provides an insight into the technological prowess, the quirky features that give the brand its personality and, ultimately, the sheer joy of its vast array of products.
Working with a group of 12 performance artists to form the shape of Honda’s Civic Type R hot hatch and Fireblade motorbike, the body positioning required the bending and entwining of a total 48 limbs to create the illusion, with the performers giving families and car enthusiasts attending Goodwood a unique show.
Kevin Doody, choreographer at Ministry of Fun, said, “This was an ambitious, interesting project requiring a team of talented performers to pull off the transformation. We are delighted to launch this at Honda’s stand ahead of what promises to be a fun festival at Goodwood”.
Dave Hodgetts, managing director of Honda UK, added: “This perfectly brings to life our engineering principle of ‘man maximum, machine minimum’ that we work to with all of our cars. I’ve never seen anything like it, but it is a great way for Honda to kick off our presence at the Goodwood Festival of Speed!” 
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