Bentley Motors has opened its largest showroom in the world, a 75,000 sq ft retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in Dubai. The newly opened property is the result of a major investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.
The flagship retail space features an advanced luminary facade, six floors of customer environment including a personal commissioning area, a roof garden, a VIP suite and a specialised water feature with number plate recognition.
The striking new dealership design features one of the world’s most advanced luminary facades. Comprising 160,000 LED lights, the facade is able to display a full spectrum of colours including all standard Bentley car colours, and it’s capable of streaming video as well as an unlimited range of graphics and luminary spectacles, including the projection of all of Bentley wood veneers.
Consisting of six floors, the customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail.
The high-quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom.
The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their Bentley. In addition to presenting a range of more than 100 paint colours, this central area of the facility exhibits some of the unique features commissioned by Bentley owners in the past.
A first for Bentley, the sixth floor offers a haven of tranquillity in the form of a decorative roof garden, while there is also a VIP Majlis suite, with a blend of luxurious materials alongside traditional Arabic patterns.
An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic – from a logo, a car to a person’s name – onto a water sculpture, and it’s also able to identify and welcome regular Bentley customers to the showroom.
With three floors of display area, Bentley Emirates showcases the complete range of Bentley cars from the brand’s four model lines – Continental, Flying Spur, Mulsanne and Bentayga. 
