French hors d’oeuvres were the appetiser to the main attraction of the DS 7 Crossback at Torque After Hours with DS Automobiles.
PARTICIPANTS EXPERIENCED FRENCH LUXURY IN THE DS SALON AND BEHIND THE WHEEL OF THE DS 7 CROSSBACK.
The DS 7 Crossback is so easy to drive, even kids can do it!
THINK about the best things the French have given us, and the top two things that spring to mind are food and cars.
And those two were on full display at Torque After Hours with DS Automobiles.
Held in April, readers and other participants joined Torque to kick back, relax and experience the best of French engineering with the DS 7 Crossback.
On hand were five DS 7 Crossbacks ready to be driven by eager participants.
The first guests wasted no time in turning up far earlier than the registration time of 630pm.
Plenty of interest was registered for test drives in the DS 7 Crossback, the first flagship model from the upmarket French brand to make an appearance here.
The Byzantine Gold example of the DS 7 Crossback delivered a gilded experience.
With a chromed and chiselled front end bedecked with jewel-effect front and rear lights, it looks like nothing else on the road.
With a church-quiet cabin and 222 turbocharged horses, it cruises like nothing else too.
Torque’s editor Jeremy Chua opened the event with the emcee, sharing his personal DS 7 driving experience.
Then it was off to the refreshments and fringe activities for participants, who also explored the stunning Absolute Red DS 7 in the showroom.
Throughout the night, participants eagerly whipped out their phones to test-drive the DS app, which could bring to life several aspects of the car using augmented reality.
It seemed this participant, decked out in the French tricolore, was more excited about the event than us.
Participants also tried their hand at the rock glass carving station, where they could personalise a glass cup with their own name.
The night ended with a bingo game and participants collected their door gifts on their way out, consisting of DS-branded memorabilia.
Though it’s only been here for a short time, the DS brand is leading a renaissance for French luxury and is slowly gaining appreciation among consumers for its Gallic charm.
PHOTOS EDWIN TAY
