The motoring journalist lives and breathes cars, has high-octane petrol coursing through his veins, feels the need for speed, and loves to walk the torque. He’s a motor psycho through and through.
His potential as an employee is obvious to savvy car company bosses. Employ the chap and enjoy instant “carma”, they might be thinking. They would save on training costs, too. Just show him the workdesk, pantry, restroom and the emergency exits, and he’s good to go on his first day as the new marketing/public-relations/whatever manager.
Writing punchy press releases without factual or grammatical errors – check. Instinctively editing colleagues’ work documents to make them nicer to read and/or easier to understand – check. Shuffling the company’s demo cars with the skill of a professional valet – check. Refuelling them as quickly as a Formula One pit stop – check.
In addition to all the above talents, the ex-motoring journo also has excellent knowledge of automotive products, services and technologies, including those of business rivals. Most importantly, he is a natural expert at handling pesky motoring journalists. 
