Exploring Paris in an E-Mehari is now possible thanks to a partnership between Citroën and 4 Roues sous 1 Parapluie. The 2CV used to be the tourism company’s only “carriage” for discovering Paris, but visitors can now do so in the E-Mehari electric four-seater cabriolet.
With its modern and fun styling, the free-spirited Citroën model will appeal to fans of the brand and “it cars” who are looking for differentiation and optimism, and are also attentive to trends and the environment.
4 Roues sous 1 Parapluie offers a range of tours, including classic Paris, little-known Paris and the Paris of André Citroën. As well as introducing E-Mehari, it now offers an all-new visit kicking off on the world’s most beautiful avenue, the Champs-Elysées, from Citroën’s international showcase, C_42.
The new tour gives participants the chance to discover the venue, a meeting place between Citroen and the general public, located at 42 Avenue des Champs-Elysées.
Each vehicle joining the fleet of 4 Roues sous 1 Parapluie is given a name and number. There is absolutely no question of forgoing this tradition, established with the creation of the company in 2003. The first two E-Meharis to join the family have already been baptised.
In a nod to the cinema, the E-Meharis are called Luc and Stanley. One of them sports “Big Blue” body paint, a reference to the Luc Besson film. The same idea applies to the “Clockwork Orange” colour of the second model, in a homage to Stanley Kubrick. Number-wise, the bonnets of the two cars are marked 19 and 68, in a reference to the launch year of the original Mehari, 1968.