BMW’s latest i Collection of fashion and accessories offer more besides great looks. The items of clothing, for example, stand out not just for their pureness of form and subtle colours, but also their eye-catching styling and use of resource-friendly materials.
Take, for example, the ladies’ and men’s BMW i T-Shirt or the BMW i Long-sleeve Shirt for men, which are made from organic cotton and Tencel. The latter is an eco-friendly Lyocell fabric obtained from natural and sustainably forested eucalyptus wood that gives the T-shirt a particularly silky feel.
The men’s BMW i Jacket made from organic cotton features a delightful asymmetric cut and raglan sleeves, a high-quality lining in an elegant contrast colour, plus a very neat design touch in the form of buttons made from recycled paper.
Resource-friendly, sustainable manufacturing is an important consideration for the personal accessories in the collection, too. For instance, an unusual material known as appleskin – a vegan imitation leather made from apple fibres – is used for the BMW i Backpack, with its minimalist appearance and padded laptop compartment. And selvedge waste from BMW i car seat production is ingeniously turned into the BMW i Pencil Set, complete with a high-quality, handcrafted case made from BMW i leather.
The pioneering 3D printing technology already in use at BMW for a significant period of time enhances sustainability on the lifestyle front, too. Projekt Samsen, a young and creative Berlin-based label, has designed a glasses frame that is produced entirely using 3D printing, and requires neither hinges nor screws. This means there is virtually no production waste and the glasses are easy to recycle.
BMW Lifestyle andProjekt Samsen have joined forces to create one pair of unisex and one pair of ladies’ sunglasses for the BMW i Collection. Each of these exclusive models can be personalised into a genuine one-off with the help of the specially developed online configurator (http://bit.ly/ProjektSamsenforBMWi). Besides choosing an individual colour scheme, customers can also have the sunglasses engraved with an inscription of their choice.
The BMW i Collection doesn’t stop at clothing and personal accessories – it also includes stylish designs for the home or office. The BMW i Wooden Bowl is made in a workshop in Finland. Although appearing featherweight on account of its gracefully light, Scandinavian design, the bowl has a sturdiness that makes it ideal for holding office utensils.
The BMW i Coffee Maker by Stelton and the BMW i Cup by Stelton both feature an elegant blend of eco-friendly bamboo and classic stoneware. A discreet laser-cut BMW i logo puts the finishing touch to this Scandinavian-inspired design.
The BMW i Collection is now available at selected BMW Retailers as well as online at www.shop.bmw.com.