Bridgestone Tyre Sales Singapore has opened a B-Select concept outlet in Singapore in partnership with L S Tyres and Automotive.
It is Bridgestone’s fourth such outlet here.
The B-Select tyre concept store partnership with Bridgestone “is a leap forward” in demonstrating the company’s commitment to “providing better products and services” for customers, said L S Tyres & Automotive’s director Daniel Tay.
As part of its other services, B-Select L S Tyres & Automotive also provides, upon request, free tyre check services and consultation for both new and seasoned drivers.
The company, founded in 1938, is also equipped with the latest tyre changing machine for standard or run-flat tyres and a wheel-alignment machine.
Only “high potential” and independent tyre dealers are identified and selected to be part of the B-Select network.
The first B-Select outlet opened in Australia in 2006 and has since expanded to New Zealand, India, Malaysia, South Korea, Vietnam and Singapore.
Key to the B-Select shopping experience is providing a “one-stop-shop” tyre and auto servicing needs.
Customers get a premium shopping experience, free from the smell of rubber, and can relax in an air-conditioned lounge while their car is being worked on by a professional mechanic.
Speaking at the launch of the store, Bridgestone Tyre Sales Singapore’s managing director Kensuke Yoshida said the B-Select concept store aims to provide “a complete customer experience for any driver who wishes to change their tyres from the moment they step out of their vehicle”.
“We are delighted to form this retail partnership with L S Tyres & Automotive Pte Ltd who is one of the pioneers in the Singapore tyre industry with over 80 years of strong history,” Mr Yoshida said.
The concept store is located at 53 Ubi Ave 1, #01-03 Paya Ubi Industrial Park, Singapore 159948.