The all-new Rolls-Royce Phantom made its South-East Asian premiere in the region’s luxury lighthouse – Singapore. Rolls-Royce Motor Cars chose the Esplanade on Marina Bay, a pre-eminent venue for visual and performance arts in the heart of the Lion City, as the venue to showcase its new pinnacle product.
The launch showcased the illustrious history of Phantom since 1925, a reveal area showcasing the Extended Wheelbase version of New Phantom, and an intimate lounge wherein customers could sample the luscious materials that go in to the limousine, or try their hand at the configurators for near-limitless Bespoke possibilities.
New Phantom was presented in Singapore in an exquisite Belladonna Purple, with a two-tone contrast interior finished in Arctic White and Purple Silk.
Speaking at the launch, Paul Harris, regional director for Rolls-Royce Motor Cars Asia Pacific, said, “New Phantom is a truly exceptional automobile – one that symbolises the power of presence, manifests influential power and showcases authentic handcrafted quality as only Rolls-Royce knows how.”
“In addition, with cutting-edge innovations like our unique Architecture of Luxury, a ‘Magic Carpet Ride’ experience enhanced to near-silence, and possibilities of displaying Bespoke art, we are confident that New Phantom will once again take its place at the peerless pinnacle of the super-luxury landscape,” said Mr Harris.
Executive chairman of Eurokars Group of Companies, Mr Karsono Kwee, added, “Singapore has always been an important market for Rolls-Royce, with a high concentration of highly successful individuals and a keen focus on luxury within the city. We expect to see strong interest in the car with our customers here.”
Read more about the new eighth-generation Rolls-Royce Phantom.