The all-new Maserati GranTurismo may not be on sale in Singapore yet – but that hasn’t stopped Maserati Singapore from bringing in a one-of-a-kind treat that will surely delight fans of the model.
Showcased to members of the media at Tridente Automobili’s showroom on the afternoon of 18 January 2024, the Maserati GranTurismo Prisma doesn’t just mark the first time ever that the latest generation of the brand’s iconic grand tourer has physically arrived on our shores.
It’s also special because of its one-off status. The showcase in Singapore coincidentally marks the Southeast Asian debut of the left-hand-drive show car, prior to which Japan had been the only other Asian country to play host.
No official launch dates for the all-new GranTurismo have been announced yet, although Sgcarmart understands the earliest the car could make its way here is towards the end of 2024.
Celebrating 75 years of grand tourer-making at Maserati, the GranTurismo Prisma was crafted painstakingly by the folks at Fuoriserie, the brand’s in-house personalisation program which it describes as the “epitome of bespoke artistry”.
A whopping total of 14 different colours were utilised for the car’s kaleidoscopic paintwork, painted on by hand. 12 of them are drawn from illustrious shades of Maserati’s history, including the Amaranto from the 1972 A6 1500, the Ora Longchamps from the 1973 Khamsin, and the striking Rosso Capannelle of the swooping 1962 Sebring.
The remaining two, on the other hand, are recent creations that point towards the future. These include the Blu Inchiostro, which helped commemorate 100 years of Maserati, and the space black Nero Comet, which now celebrates 75 years of the GranTurismo.
Come closer to the car and you’ll also notice more than 8,500 letters hand-applied and hand-varnished onto the body’s chromatic blend. In the process, history buffs should realise these pay homage to names of Maserati cars, such as the Indy, and the Kyalami.
The big news with the latest GranTurismo, of course, is that it’s gone fully-electric. Specifically, the Folgore variant (meaning lightning) has a tri-electric motor powertrain sending more than 750bhp to all four wheels.
Maserati has kept it more traditional with the GranTurismo Prisma, though, given that this is based on the Trofeo variant. One will find the brand’s very own Nettuno V6 engine under the hood, tuned to produce 542bhp and 650Nm of torque. Maserati says this particular configuration is dedicated to the larger model’s heritage.
The showcase of the GranTurismo Prisma also gave us a first proper up-close look at the new GranTurismo’s cabin. The main elements remain – fine stitching, sumptuous leather, four seats and a driver-centric cockpit – but the car has now gotten a new infotainment setup, consisting of two angled screens, and a customisable digital clock.
But back to the GranTurismo Prisma’s paintwork: Considering the complexity of combining all those different elements mentioned earlier, it must be said that the GranTurismo Prisma stands proudly testament to craftsmanship of the folks at Fuoriserie. The immaculately smooth finish of the paintwork is quite something to behold in person.
In fact, Maserati Singapore seems to have recognised that it would be rather wasteful to leave the car alone in its showroom – and made a surprising announcement that the GranTurismo Prisma will soon be heading to Dempsey for a pop-up showcase.
Mind you – it’s not just a short weekend extravaganza, too, but a month-long stint that the car will enjoy from 20 January to 25 February 2024. Maserati Singapore says its arrival will coincide with the opening of a new Italian restaurant helmed by a 3-Star Michelin chef, with which collaborations have been planned.
The brand also took the opportunity to tease an exciting lineup of developments for the year, as the brand celebrates its 110th anniversary in 2024.
Most notably, a dedicated app appears to be on its way. Called “Maserati Tridente”, it is said to grant customers access to specially curated lifestyle and hospitality events, as well as exclusive, in-advance updates on Maserati launches, including limited edition models.
The Maserati GranTurismo Prisma can be viewed at the GranTurismo Prisma Pop-Up from 20 January to 25 February 2024, at 26 Dempsey Road, Singapore 249686. The pop-up will be open daily to members of the public from 10am to 7pm.