As the inventor of the automobile, Mercedes-Benz now attempts to reinvent the automotive industry with the EQ brand, pioneering the direction for future mobility and setting the stage with the Concept EQ.
Similarly to the latest series-produced models from Mercedes-Benz, the Concept EQ’s vehicle architecture builds on an intelligent multi-material mix of steel, aluminium and carbon fibre. This ensures that the requirements in terms of lightweight design, strength and cost efficiency are ideally met.
The Concept EQ is a reinterpretation of the Mercedes-Benz design philosophy of sensual purity, the aim being to create an avantgarde, contemporary and distinctive electro- look. At the same time, the design of the visionary show car, which has been reduced to the essentials, reveals an alluring progressivity.
The focus of the driver-oriented cockpit is on simple, touch-based controls with a new design that reflects the exterior styling. The innovative, digital user experience differentiates Concept EQ from the familiar control logic in today’s vehicles, while giving a peek into the future of user interaction at Mercedes-Benz.
The interior is characterised by contemporary luxury, this finding its main expression in an all-new user interface, which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical of Mercedes.
The close-to-production Concept EQ prototype marks the launch of an architecture for battery-electric vehicles across all Mercedes models.
“Derived from the brand values of emotion and intelligence, EQ, which stands for Electric Intelligence, propels us into the future of mobility, allowing us to boldly flip the switch, and further stake our claim as the pioneering brand of the mobility landscape and automotive industry at large,” said Mr. Wolfgang Huppenbauer, President and CEO, Mercedes-Benz Singapore, at the Suntec City debut of the electric Concept EQ.