The Pirelli coloured edition was born to satisfy the increasing demand for personalisation from prestige and premium clients. It is presented as a super-speciality in proprietary technology, joining other Pirelli specialities. This extra demand for personalisation has been confirmed by Pirelli’s constant monitoring of consumer trends, as well as through market research.
The base colours for the coloured Pirelli P Zeros will be red, yellow, white, and silver. As well as the base colours, options are available in every other colour on request.
The innovations introduced by Pirelli with the coloured edition of P Zero tyres are two-fold: the variety of colours available, and the stability of the sidewall colours themselves, thanks to Pirelli’s ground-breaking and exclusive technology.
Pirelli’s engineers have used the experience gained in Formula 1, where coloured tyres have been a reality since 2011, to refine an innovative labelling system. In particular, a new material has been created that acts as a protective barrier to maintain the brilliance of the colour and avoid fading caused by time and use, without affecting performance.
The very first coloured-edition P Zero tyres have already made their debuts as concepts with Pagani, Lamborghini and McLaren, while from the summer they will be available for brands such as Ferrari, Aston Martin, Porsche and Bentley. The coloured edition Pirellis will then be expanded to premium models from the world’s top manufacturers.
Check out the 2017 Pirelli Calendar.