The new XC40, for which the company has already received over 13,000 orders, is Volvo Cars’ first ever small premium SUV. The first customers can expect to take delivery of their new XC40 early next year.
With the XC40, Volvo enters the fastest growing segment in the automotive industry and the car paves the way for continued sales and revenue growth for the company. Joining its larger XC60 and XC90 cousins, the XC40 completes Volvo’s global SUV lineup.
The new XC40 is the first model on Volvo’s new modular small car platform, the Compact Modular Architecture (CMA), which will underpin all upcoming cars in the 40 series. The CMA platform, co-developed with Geely, will provide Volvo with the necessary synergies and economies of scale for the small premium car segment.
Preparations for the production start of the XC40 in Ghent have been ongoing for a long time. Considerable investments in recent years have transformed the Ghent plant into a global export hub for CMA-based cars, including an 8000 square metre addition to the body shop.
A total of 363 new robots have been installed, including one which has been nicknamed “the Beast” by Ghent employees. This large robot, unique within Volvo Cars’ global manufacturing system, is used to lift lower car bodies to a conveyor belt close to the ceiling of the plant.
Ghent is one of two car manufacturing plants operated by Volvo Cars in Europe and has produced Volvos since 1965. Until recently it produced the first generation of Volvo’s best-selling XC60 mid-size SUV, while the Ghent plant also builds the V40 and V40 Cross Country small hatchbacks as well as the S60 and V60.
Volvo Cars’ other European plant is located in Torslanda in its home country Sweden. The company also operates two vehicle manufacturing plants in China, while a US plant is under construction in the state of South Carolina and slated for opening in the second half of 2018.