Volvo Cars expands its line-up of SUVs with the launch of its new XC40 small premium SUV, produced in Belgium.
The arrival of the XC40 means that, for the first time in its history, Volvo has three globally available SUVs in what is the fastest-growing segment of the automotive market, paving the way for further growth in terms of sales and profitability.
The XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 series, including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment.
In terms of technology, the XC40 brings the award-winning safety, connectivity and infotainment technologies known from the latest XC90 and XC60 series to the small SUV segment. These technologies make the XC40 one of the best-equipped small premium SUVs on the market.
The XC40 also offers a radical new approach to storage inside the car. Ingenious interior design provides XC40 drivers with, among other things, more functional storage space in the doors and under the seats, a special space for phones (including inductive charging), a fold-out hook for small bags and a removable waste bin in the tunnel console.
From the start of production, the XC40 will be available with a D4 diesel or a T5 petrol 4-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine.
At the same time as it introduces the XC40, Volvo also reinvents the traditional model of car ownership with its new ‘Care by Volvo’ subscription service. First available on the XC40 from launch, it makes having a car as transparent, easy and hassle-free as having a smartphone.
A monthly flat-fee subscription means downpayments, price negotiations and local price differences belong to the past. Depending on regional availability, ‘Care by Volvo’ will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery.
XC40 drivers will also be the first Volvo customers who can share their car with friends and family via ‘Volvo on Call’ with a new digital key technology. 
