Men are supposedly less emotional than women. But when it comes to cars, men can be even more passionate and emotional than women. To these driving enthusiasts, cars are more than just mere machines that take you from point A to point B. Every model has its own character – be it a sports car, luxury car or everyday runabout.
Apart from its character, enthusiasts are also very concerned about how a car is engineered. What kind of engine does it have? How big is the engine? Does the car have a light, yet extremely strong body? What sort of suspension does it employ?
A motoring enthusiast considers important questions such as these before he acquires a new car. Costs aside, a car’s design and performance matter a great deal. Enthusiasts don’t just walk into car showrooms and say, “I’ll take that model in silver, please”.
In the same vein, women who are passionate about diamonds don’t simply walk into a jewellery store and say, “I’ll take that diamond ring, please”. Before acquiring a diamond, the four Cs (carat, cut, clarity and colour) of the stone are carefully considered. Much like how a car with a big engine isn’t always better than a car with a smaller one, a large carat diamond isn’t automatically better than a smaller carat one.
Finding the right diamond is easier when you’re guided by reliable and credible jewellers such as JannPaul. Experts from JannPaul can explain the four Cs and the importance of having a diamond certified by institutes such as the Gemological Institute of America and American Gem Society. JannPaul can help you find the right diamond and even customise its setting to your preferences.
Apart from teaching clients about the four Cs, JannPaul goes further by educating customers about the diamond industry itself by sharing trade secrets and the dos and don’t’s when shopping for a diamond.
After all, diamonds, like cars, are more than just status symbols to their owners. They also symbolise relationships and commitments that last a lifetime.
