What you’re really paying for with a specialist upmarket groomer is its expertise.
If there’s one thing that separates car lovers from mere car owners, it’s how the former goes all out to pamper their ride. From using fully synthetic engine oil to always filling up with 98-octane fuel (even if their vehicle isn’t a high-performance machine), there is very little that these enthusiasts won’t do for their mechanical sweethearts.
But some car lovers aren’t content with just giving their rides the best “vitamins”; they might also be passionate about grooming. They will happily spend hours cleaning and waxing their pride and joy until they’re satisfied with the resulting glow. To them, there’s no better feeling than knowing that their car’s lustre outshines that of others.
But when work and family commitments get in the way of an enthusiast’s “intimate time” with his beloved vehicle (or he simply would rather trust such tasks to the experts), the best alternative is to look to a professional detailer. And for those who are truly serious about giving their cars showroom-quality shine, they won’t even consider getting a car wash at a petrol kiosk (oh, the horror!) or a company that operates out of a shopping centre’s multi-storey carpark. For them, it must be with an upmarket groomer or nothing.
But the difference between your average car groomer and an upmarket one isn’t just about how the latter uses boutique grooming products. It also isn’t about how an upmarket groomer’s services cost that much more (easily a few hundred dollars, versus just under a hundred for a regular groomer). What you’re really paying for is its expertise.
Another difference separating an upmarket groomer from the rest is how work doesn’t begin the moment a client’s car rolls into its workshop. The groomer first asks the owner what he wants its crew to do (for example, a simple wash and wax, or a more extensive paint rejuvenation) before scrutinising the vehicle. This inspection is important because it lets the groomer assess the condition of the paintwork and inform the client of any flaws that he may not be aware of.
