Chevrolet celebrated this year’s State Fair of Texas in the heart of truck country with a new survey quantifying America’s love of pickup trucks. While sales figures have long shown Americans’ affinity for trucks, Chevrolet’s study highlights the connection between owners and their trucks in a new way.
Chevrolet worked with Harris Poll to ask 1012 pickup truck drivers across the US how they feel about their trucks, how they use them to help others in their communities and even what they name them. This survey was conducted online within the United States by Harris Poll on behalf of Chevrolet between March 20 and April 3, 2018, among 1012 adults ages 18+ who are pickup truck drivers, plus oversamples among pickup truck drivers residing in Texas, California, and Florida.
This focus on understanding truck customers is integral to Chevrolet’s success and helps fuel the most successful truck business in the industry. Chevrolet’s devotion to truck customers has shaped everything from the all-new 2019 Silverado 1500 to the creation of the Chevrolet Truck Legends program.
WHAT’S IN A NAME?
According to the Chevy survey, 27% of U.S. pickup truck drivers love their truck so much that they name it.
The most popular pickup truck name in America is Betsy. The second most popular truck name is Big Red (which encompasses variations of “Big/Little/Old Red”).
TRUCK PEOPLE ARE GOOD PEOPLE
89% of US pickup drivers have used their pickup truck to help others.
33% have helped tow a friend or family’s car.
33% have used their pickup truck to support a school, community or charitable cause.
A FAMILY AFFAIR
57% of US pickup drivers consider their pickup truck a part of the family.
45% plan on passing their pickup truck down to a child or loved one.
38% say they love their pickup truck more than any other object they own.
60% say they “can’t live without” their pickup truck.
REAL-LIFE EVENTS THAT HAPPEN IN A PICKUP TRUCK
26% learned how to drive in a pickup truck.
10% have brought a baby home from the hospital in a pickup truck.
9% had their first kiss in a pickup truck.
38% think driving a pickup truck makes them more attractive.
37% believe driving a pickup truck makes them more popular.