The Mercedes-Benz Classic Calendar 2019 opens up a new dimension for its lavish photos with an augmented reality app providing access to digital content, such as films or social media posts, to bring the images to life. They tell the story behind the photos in the calendar using the possibilities of modern media.
The Mercedes-Benz Classic Calendar 2019 is entitled “#MBclassic – A new Classic experience”. Costing 29.90 euros, it is now available for advance ordering online from the Mercedes-Benz Classic Store. The calendar will also be on sale at the Mercedes-Benz Museum shop from October 2018.
Year after year, the photographs in the Mercedes-Benz Classic Calendar invite the viewers to dream – for twelve whole months, the calendar takes them into a pictorial world of classic Mercedes-Benz automobiles. The new calendar for 2019 now offers an entirely new dimension, as the photos in it can be supplemented by digital content using an augmented reality app on smartphones and tablets.
Under the title “#MBclassic – A new Classic experience”, there are fascinating calendar stories that cut across the various media. Moving photos of classic cars with the three-pointed star are brought to life by matching moving images.
At the interface between the analogue and digital worlds, the viewer is treated, for example, to a road trip from Stuttgart to Monaco in a 1960s luxury saloon. Or the viewer can be there, virtually, when the rare Mercedes-Benz C111 is taken for a spin on public roads. At the legendary 1000 Miglia road race across Italy, the calendar follows in the tracks of the Mercedes-Benz SSK supercharged sports car. And it gives a flavour of the fascinating atmosphere at the Cars & Coffee classic car get-together at the Mercedes-Benz Museum, which takes place there every Sunday in the summer.
Mercedes-Benz Classic is able to relate such special stories because the vehicles from the company’s own collection are regularly present at international and in-house events, on the racetrack and at other classic-car gatherings. These were the occasions on which the impressive photos in next year’s Classic calendar, as well as the digital stories behind them, were created.