After 18 years of activity and a level of success confirmed by its 600,000 visitors, the Piaggio Museum has been completely revamped and it has grown from 3000 to 5000 square metres, with more than 250 important pieces on display.
The Piaggio Museum thereby becomes the largest and most complete Italian museum dedicated to motorcycling, home to unique items that tell the story of the Piaggio Group, tracing the history of mobility because the historic memory of Piaggio runs through the entire history of transportation – ships, trains, aeroplanes, cars, scooters and motorcycles have been born out of the parent company and its brands.
The increase in exhibition areas is the result of adding two brand new spaces that, as per the original concept of the Piaggio Museum, have been created by recovering and restoring old and charming industrial sites.
The new collections are housed here – one dedicated to the Piaggio and Ape brands, and the other to the motorcycling and racing history of the Aprilia, Gilera and Moto Guzzi brands that, together, have accumulated a total of 104 world titles across the various motorcycle specialisms, from the World Grand Prix Motorcycle Championship to Supermoto, from Trials to Superbike.
Beginning from 21 April 2018, the exhibit “FuturPiaggio – 6 Italian lessons on mobility and modern life” will open the new spaces to visitors.
Thanks to a high-impact exhibition pathway, inspired specifically by futurism and the celebration of motoring, the show immerses the visitor in the spirit of work by Schnapp (Professor of Romance languages and contemporary literature in the Department of Architecture and Design at Harvard) to celebrate the 130th anniversary of the Piaggio Group. The exhibit, which will be open until 10 June, analyses the concept of mobility developed by the Group over the course of its long history, while also looking to the future of the firm that is now Europe’s leading player in the lightweight mobility arena.