Car dealers such as Audi have turned to online platforms to cater to buyers during this period. (Photo: The Straits Times, 2014)
Buyers looking to purchase a car during the circuit-breaker period have several promotions to check out this weekend.
With showrooms still closed, car dealers have shifted their efforts online to try and bring in customers.
Renault Singapore, for instance, is running a campaign called “Weekly Promo Code”.
As its name suggests, codes for specific models will be given out weekly. When buyers quote the code, they will be entitled to special prices and offers.
For instance, Renault is trying to attract family men and women this weekend (May 2-3) with their “GSPROMO” code. When quoted, prices for the seven-seater Grand Scenic MPV start from $99,999.
Kia, on the other hand, is targeting SUV buyers with their “48-hour SUV Flash Deal” during the brand’s warehouse sale. Deals are being offered on the brand’s crossover and SUV models. These include the Niro Hybrid, Sportage and Sorento.
Meanwhile, Toyota has made its entire model lineup available on popular e-commerce platform Lazada.
Borneo Motors, the official agent, says it is offering “steep discounts of up to $13,000.” To book a car, buyers pay a deposit of $500.
Also making its presence felt on Lazada is Audi, which launched its online showroom and Audi Flagship Store last week. The latter carries accessories and lifestyle products.
Buyers must register online before they can access the online showroom. Audi Singapore says that over 500 customers have registered, and that 80 cars have been sold.
Getting customers to commit to buying a car has become even harder during the circuit-breaker period. To address this, Lexus has introduced the Assure Programme.
For an additional $1000, the programme assures buyers of a three-month waiver of insurance and interest premiums, provided these are in-house packages. The Lexus Assure Programme also guarantees that their vehicle will be delivered in June 2020.
Lastly, it also promises a dollar-for-dollar rebate for COE premiums over $30,000. This offer, however, is limited to two bids.
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