Chevrolet and Hot Wheels have announced the 2018 Camaro Hot Wheels 50th Anniversary Edition, celebrating 50 years of partnership, performance innovation and design.
The commemorative package pays homage to iconic Hot Wheels features including a Crush exterior colour and stripes that replicate the toys’ famous orange tracks. The US$4995 package, available on Camaro 2LT and 2SS coupe and convertible models, goes on sale in the first quarter of 2018.
Camaro and Hot Wheels have pushed the boundaries of design and performance for 50 years. The 1967 Camaro offered a distinctive design with available hidden headlamps and a front subframe that enhanced responsiveness and refinement. In 1968, Hot Wheels elevated the performance of toy vehicles with wide wheels and low-friction axles, designing them to be the fastest toy cars on and off the track.
“In the 1960s, Hot Wheels and Camaro challenged vehicle design by elevating the speed, power and performance of both die-cast and pony cars alike. For 50 years, both brands have developed high-performance cars that embody the challenger spirit.” said Chris Down, senior vice-president and global brand general manager, Hot Wheels.
“The Chevrolet Performance design studio is full of designers who were inspired by Hot Wheels,” said Tom Peters, director of exterior design for Chevrolet Performance Cars. “The Camaro Hot Wheels 50th Anniversary Edition captures that passion, turning childhood fantasy into reality.” 
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