For his first road journey as President of the French Republic, Emmanuel Macron chose to ride in the all-new DS7 Crossback, the very latest model of DS Automobiles that was revealed just two months ago. This “Presidential” vehicle has been specially personalised with an opening roof so the President can greet the French crowd on the Champs-Elysées.
DS engineers and craftsmen worked on this unique Presidential car, seven months before its public launch (first deliveries start in January 2018). Distinguished in a sumptuous Ink Blue paint finish, it features a custom-made opening roof, French Republic signature badging and a Tricolour flag holder. The “Black Art” leather interior (named Opera Inspiration, after a district of Paris) is tailored and created by Atelier Maury craftsmen recognised for their expertise and know-how in the specialism of decorative gilding. The 20-inch wheels have been given finely created golden attention-to-detail features.
The DS7 Crossback’s DS Active Scan Suspension uses a camera to anticipate any bumps and undulations in the road surface, ensuring that the President and future occupants of this vehicle can enjoy a serene ride experience.
The DS brand is proud that DS7 Crossback is the inauguration’s car of the new French President and that it is driven for the first time in public on an official ceremony.
With this historical moment, the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car provider of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the 5th Republic.
DS cars have been the chosen transportation for General Charles de Gaulle in the 1960s, with the SM version for Claude Pompidou in the early 1970s, and their successors Giscard d’Estaing (DS23 Prestige), Francois Mitterand, and Jacques Chirac in 1995 for their inauguration and, more recently, a DS5 in 2012 for Francois Hollande. Emmanuel Macron is the youngest President of the French Republic since Napoleon Bonaparte. 
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