Ford has unveiled its all-new Ford Focus, the most accomplished and technically competent Focus ever.
Following closer collaboration with customers than ever before, the latest Focus has been developed from the ground up to provide the most confidence-inspiring, intuitive, and rewarding driving and occupant experience of any mid-size family car in Europe.
The Focus introduces a new human-centric design philosophy that fuses emotional exterior styling with class-leading aerodynamics, and provides an interior offering more space combined with high-quality materials and craftsmanship.
The most sophisticated range of driver-assistance technologies ever offered to Ford customers has been seamlessly integrated to enable an intuitive, stress-reducing and refined driving experience.
The 2018 Focus remains true to the nameplate’s 20-year legacy of class-leading driving dynamics, further enhanced with the first Focus-application of Continuously Controlled Damping (CCD) technology for the independent front and rear suspension systems, new Drive Modes, an isolated rear subframe for greater refinement, and Ford-patented spring technology.
The occupant experience is enhanced with comfort-and-convenience features including FordPass Connect embedded modem for connectivity on the move and a new wireless charging pad for compatible smartphone devices.
Powertrain options include a further optimised version of Ford’s multi-award-winning 1-litre EcoBoost and new 1.5-litre EcoBoost petrol engine, both enhanced with Ford’s industry-first cylinder deactivation application for 3-cylinder engines. New 1.5-litre EcoBlue and 2-litre EcoBlue diesel engines deliver ultimate fuel efficiency, while a new intelligent 8-speed automatic transmission adapts shift patterns to driving style, and is controlled using a stylish and ergonomic Rotary Gear Shift Dial.
Unveiled in five-door hatchback, wagon and, in selected markets, four-door notchback bodystyles, the most comprehensive Focus lineup ever is offered with exclusive personalities to complement the broadest spectrum of customer aspirations, including the stylish Focus Trend and Titanium, sporty Focus ST-Line, upscale Focus Vignale and the first Focus Active crossover.
The newest Focus is the first vehicle globally to be based on Ford’s new C2 platform designed to enhance crash performance, deliver more interior space for Ford’s mid-size models without negatively impacting exterior dimensions, and support improved aerodynamics for better fuel efficiency. Best-ever craftsmanship and quality iare promised following a €600 million investment at Ford’s Saarlouis assembly facility, Germany.
Ford has sold almost seven million Focus cars in Europe and more than 16 million around the world since the game-changing first-generation Focus was introduced in 1998.
Read our comparisons of the Ford Focus saloon against the Honda Civic and Volkswagen Jetta, and against the Hyundai Elantra and Kia Forte K3.