Automobili Lamborghini has renewed its digital image with the new lamborghini.com website, featuring contents and graphics that have been completely reworked. A new layout in bright colours forms the backdrop for a homepage that scrolls vertically like a magazine and presents the supercar marque using the multimedia language of videos and images, all with strong visual impact.
The new website, available in six languages and designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customise their Huracan or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand, from the masterpieces of yesteryear to important personalities in the company’s past, by describing the designs and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse, the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini’s Junior driver programmes.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce them to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, Lamborghini-related updates and ideas are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.