Land Rover and Clarks have combined their expertise to create a new men’s shoe collection. The renowned British brands have launched the ‘Life.Limitless’ range with three designs for autumn 2018. The shoes draw on the two brands’ shared reputation for design and innovation, inspired by Land Rover’s capability in all conditions and versatility in all situations.
The three designs cover all terrain from the metropolis to the mountains. The lightest style, called CLR.51N, is created with the city in mind. The mid-range CLR52.N shoe is the most versatile design, while the third, CLR53.N, has been engineered for protection, stability and comfort in rugged environments.
The men’s collection marks the start of a partnership between Land Rover and Clarks. Over the next five years, two ‘Life.Limitless’ collections will be launched each year – one in the autumn and one in the spring. Each will adhere to three core design principles: Grip, Environment and Stability.
Joe Sinclair, Jaguar Land Rover Branded Goods and Licensing Director, said, “It is fantastic to be collaborating with another renowned British brand such as Clarks. The ‘Life.Limitless’ range perfectly combines the world-class design and innovation that both Land Rover and Clarks are famous for.”
Jason Beckley, Chief Brand Officer at Clarks, said, “Partnering with Land Rover on this project is incredibly exciting. There is an obvious synergy between our brands, not just through our shared British heritage but also through both companies’ dedication to design detail and innovation. We made sure the collection adheres to a set of three core design principles – Grip, Environment and Stability. Much like the Land Rover vehicles, the shoes are terrain appropriate, providing practicality and comfort in equal measure to the wearer, elements that are core to our DNA.”
The newly launched ‘Life.Limitless’ collection will be available to purchase from Clarks.com and in selected Clarks retailers.