Maserati is celebrating its 106th birthday this year with a new video.
The short film, titled Maserati from A to Z, celebrates the firm’s foundation and its history while looking towards the future.
Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna.
The short film is a visual journey with a rapid flow of images making up an exciting story, recounting Maserati’s spirit and its constant striving for performance, innovation and exclusivity.
The storytelling is in time to the beat of the alphabet and lists what Maserati has been and what it will be in the future.
Read about Maserati’s latest super sports car, the MC20 here!
Or look at the firm’s early steps towards electrification with the new Ghibli Hybrid!
Looking for something a little more brash? Read our review of the Maserati Levante Trofeo!