Porsche AG has reopened its pavilion at the Autostadt park in Wolfsburg. The exhibition area inside the pavilion has been expanded from 65 sq m to 504 sq m. Going forward, this new exhibition space will house two special exhibitions each year. The new area is inaugurated with the special presentation entitled “Mission Future Sportscar”, at which visitors will be able to see the 919 Hybrid, the winning vehicle from the 24 Hours of Le Mans in 2016.
In addition, the 28 1:3 scale miniature vehicles that take visitors on a journey through the product history of the sports car manufacturer have been rearranged – the journey through time begins with the Porsche 356 from 1948. In addition to the 718 RS60 Spyder, the current generations of the 911, 718 Boxster, 718 Cayman and Panamera have been added.
Another new feature is that visitors are guided through the exhibition using an iPad. For example, the tablet is used to present detailed information about the 12 milestones in the history of the Porsche brand, which visitors pass as they enter the pavilion. The miniature vehicles, arranged in a cluster, can also be controlled via the iPad.
A new film about the brand also forms part of the redesign in the Porsche pavilion, providing further insights into the values and philosophy of the sports car brand. At the end of the tour, visitors can take a photo of themselves in a Porsche and have their personal souvenir photo sent to them by e-mail.
The Porsche pavilion at the Autostadt in Wolfsburg was opened in 2012 and won the Automotive Brand Award 2012 design prize in the “Best of Best – Architecture” category in the same year. The pavilion sports a curved and gleaming matt roof design, inspired by the silhouette of a Porsche. The unusual design symbolises the common roots that have united Porsche and Volkswagen from the very beginning.
The Porsche pavilion is one of a total of eight pavilions that visitors can enjoy at the Autostadt in Wolfsburg. 
