With the unveiling of the world’s first Hybrid Skatepark, Toyota reinforces its commitment to delivering ever better mobility for all. As part of its shift from a car company to a mobility company, Toyota has been engaging in long-term global partnerships with the Olympic and Paralympic Games. Toyota has launched a global call to action, called “Start Your Impossible”.
To support this approach, the Toyota Wheel Park project aims to bring a smile to multiple generations. It wants to unlock the power of the wheel to transform the way people interact with one other and the world around us.
Toyota’s Wheel Park in Rome is more than just a skatepark. Within a single facility, it brings together a number of wheeled Freesports, including BMX (Bicycle Moto Cross), the newest Olympic sport Skateboarding and one of the youngest action sports on the planet, WCMX (WheelChair Moto Cross).
Designed with the needs of athletes with a physical impairment, the park aims to drive social inclusion, urban regeneration and help create new mixed sporting communities.
Whether on two wheels or four, sitting or standing, practitioners of wheeled action sports share a unique way of seeing the world. They have a way of turning the act of getting from
A to B, into a moment of creative self-expression, freedom and fun that can serve as an inspiration to us all.
Toyota partnered with Rome’s Bunker (BNKR) Skatepark to introduce the idea of a Hybrid Skatepark. It is the first accessible wheel park that brings together both adaptive and non-adaptive wheeled action sports into a single facility.
Over the last 8 years, BNKR has helped develop and define skateboard culture in Italy, operating summer schools, skate camps, and the innovative skate therapy program. Working together, Toyota and BNKR have built on the designs developed for a test park built in Copenhagen, to ensure the park in Rome is WCMX accessible, and the promise of a Hybrid Skatepark could be fulfilled.
Whether through the provision of specialist WCMX equipment allowing wheelchair-based athletes to try the sport for the first time or the design and build of new accessible ramps,
Toyota has focused on removing all possible barriers to participation. This way of working brings to life the brand’s belief that when we are free to move, anything is possible.