The Italian marque with the trident logo has tied up with Swedish firm Playsam Design to produce premium wooden toy cars based on the Levante SUV, Alfieri coupe and 4CLT, a historical Grand Prix machine.
Crafted from walnut under high Scandinavian production standards, the collectibles showcase Playsam’s clean-and-streamlined design philosophy with a touch of the playful.
The licensing agreement stipulates the right for the Playsam design teams to launch designed collaborations with Maserati for both modern and classic models, as well as new product categories such as stationery, technology accessories and artworks.
Prior to the collaboration with Maserati, Playsam had worked with Volvo, Saab, Fiat and Toyota to create a variety of interesting car-themed products. Playsam Design was founded in Kalmar, Sweden in 1984 by Carl Zedig and is the leading design platform of premium toys and executive gifts for kids of all ages.
Zedig, CEO of Playsam Design, said, “Italian and Scandinavian design is the penultimate collaboration. The clean and streamlined design heritage from Sweden perfectly matches the design and brand values of Maserati.” 
Boys love toys, and big boys love big toys.
