Range Rover uses the showcase to tell its brand story while displaying its potential for personalisation with the Range Rover Autobiography SV.
Range Rover fans and visitors to ION Orchard this weekend can learn more about the brand’s legacy, its evolution, and the scope for vehicle customisation through a dedicated showcase located on the Level 1 atrium.
The Showcase, which is on from today till 31 August 2025, tells the Range Rover story in three chapters. It begins with a short video clip giving you an overview of the brand and briefly touches on the evolution of Range Rover through its 55-year history.
Those with a sweet tooth will enjoy the next station – the Confectionery Collection. Here, you can sample a specially crafted selection of treats – each one symbolising one of the four models (Evoque, Velar, Range Rover Sport, and Range Rover).
The ‘Range Rover Sport’ for instance, is a delectable combination of gula melaka and coffee. The dessert is described as, “Bold and dynamic, delivering an intense kick with a smooth, precision finish”.
After enjoying the confectioneries, visitors will be led to check out the Range Rover Autobiography Long Wheelbase SV on display. Here, the brand ambassadors can take you through the flagship SUV, as well as explain the potential for personalisation.
Apart from paint-to-sample (matching the paintwork to your chosen hue), clients can also have dual-tone paintwork or contrasting wheel and/or roof colours. Inside, the leather upholstery colour/s, along with the type of stitching, can also be specified.
The Range Rover Showcase is located on the Level 1 atrium of ION Orchard and it will run from 15-31 August 2025. Visitors will need to book a time slot, but the experience itself is free.
