Geely of China is probably a name to keep in mind. Not because it has cars which have blown our minds, but because the company and its leader have made important strides in establishing themselves as serious players on the world automotive stage.
Under Geely ownership, Swedish marque Volvo has flourished. Geely’s Lynk & Co is an intriguing premium brand, even if we have not driven any of its cars. The company has also acquired Malaysia’s Proton, and by virtue of that, Lotus.
And head of Geely, Li Shufu, has garnered 10% of Daimler, making him the single largest independent shareholder of the German group. For sure, Geely is going places.
Geely’s Volvo is clearly on a roll, too. It has been having a string of winners, such as the S90, V90, XC90, XC60 and the newly launched XC40, which a Lynk crossover will be based on. All these Volvos sport eye-popping design, immaculate fit and finish, and fantastic performance. They also possess a certain refreshing cleverness which escapes their rivals.
With Volvo, Lynk & Co, Proton, Lotus and 10% of Daimler under the Geely belt of Chinese automotive tycoon Li Shufu, he may upset the leading incumbents one day.
Why Chinese carmakers will beat Japanese and German carmakers someday.