Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and First Lego League, unveiled its life-size Lego Batmobile at the North American International Auto Show.
Measuring 5.18 metres and featuring exclusive stud shooters, the Lego Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle is inspired by Batman’s Speedwagon featured in The Lego Batman Movie, which hits U.S. theatres on February 10.
In this exciting new animated adventure, Batman, DC’s iconic superhero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker.
“To work on the Lego Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice-president of Chevrolet Marketing. “Many of the themes in The Lego Batman Movie, like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
The Lego Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real Lego Minifigure figurines discuss what kind of person would drive the all-new Lego Batmobile.
Chevrolet Lego Batmobile fast facts
• It’s 210.82cm high, 518.16cm long and 281.94cm wide.
• Total weight is 769kg, and each tyre weighs just over 45kg.
• The interior frame is made from more than 26 metres of square tube aluminum and weighs 128kg.
• Total number of Lego bricks used to build the Batmobile: 344,187
• Total number of Lego colours used: 17
• The Lego Batmobile took 222 hours to design and 1833 hours to build.
Check out Lego’s Caterhams for children.