Citroen launched its C5 Aircross flagship model on Thursday evening, graced by Citroen chief executive Linda Jackson.
In Singapore, the C5 Aircross comes in two models: the Shine and Shine Plus.
The Shine gets features like rear air-con, wireless phone charging and blind spot monitoring, while the Shine Plus variant adds on 19-inch wheels, a panoramic sunroof and park assist.
The Shine costs (as of print) $132,999 with COE, while no pricing has been announced for the Shine Plus version.
The new C5 Aircross gets Citroen’s Advanced Comfort programme, which is the company’s push to enhance comfort and interior space for passengers.
Under the programme, the C5 Aircross gets outfitted with two things: Progressive Hydraulic Cushions and Advanced Comfort Seats.
The former is a clever suspension system that ensures “outstanding poise” and comfort.
It achieves that by using two hydraulic stops on either side, one each for rebound and compression (instead of one mechanical stop in conventional systems).
“In cases of major compression and rebound, they gradually slow down movement to avoid sudden jolts. In cases of slight compression and rebound, they absorb dips and bumps in the road to deliver a “magic carpet ride” effect,” Citroen said.
The Advanced Comfort Seats, meanwhile, are characterised by wide seats and backrests, inspired by home furniture.
The seats combine high-density foam in the seat centre and a 15mm thick textured foam on the surface.
The three rear individual seats can slide, fold and incline. With all seats up, the boot has 580 litres (670 litres when rear seats are pushed forward), ballooning to 1630 litres when all rear seats are folded.
Interior tech doesn’t stop there, with the C5 Aircross being outfitted with a 12.3-inch instrument display and an 8-inch centre touchscreen. Wireless phone charging is standard on all models.
For motive power, all variants get the same turbocharged 1.6-litre PureTech EAT8 engine, which pumps out 178hp and 250Nm of torque, good for 9 seconds to 100km/h and fuel economy of a claimed 17.5 km/l.
The launch was held at South-east Asia’s only La Maison concept showroom, which spans some 3300 square feet and can hold five cars.
According to Eric Chan, Cycle & Carriage’s managing director of direct motor interests, some $500,000 was invested to transform the showroom into a concept that Citroen is opening across the world.
Speaking to media, CEO Ms Jackson said Citroen now has the customer “right at the heart” of its 360-degree strategy.
She added that comfort aside, a Citroen has to be “immediately recognisable” and that it’s important to continue Citroen’s heritage.