Cupra made its debut as sponsor of the Superbike World Championship at the MotorLand Aragon circuit. The new brand was featured on the Pirelli Aragon Round, which is furnishing the Seat Leon Cupra as the official safety car during the production bike racing world championship.
The Leon Cupra will be on the track during the warm-up lap prior to each race in all categories. With its 300hp and 0-to100km/h acceleration in 4.9 seconds, this model delivers the necessary performance to ensure that safety is maintained at the 13 championship events.
The sponsorship agreement with Dorna Sports also includes Cupra signage on the podium and billboards at the circuits where the championship is being held. Following the third championship race at MotorLand Aragon, there are still 10 more Superbike World Championship events on this season’s calendar, which will take the Seat Leon Cupra to 11 countries on three continents as the official safety car.
According to Cupra director of Strategy, Business Development and Operations Antonino Labate, with this partnership the recently created Spanish brand stays “true to one of its pillars, which is its competitive spirit”.
Cupra’s aim, according to its parent company Seat, is to captivate racing enthusiasts, such as fans of Superbike, which shares its values of precision and sportiness.”