Hyundai Motor unveiled a new strategic model for the Chinese market at the 2018 Beijing International Automotive Exhibition (Auto China 2018), as the company embraces the growing younger generation in the world’s largest automotive market.
Beijing Hyundai Motor Co, Hyundai’s Chinese venture, premiered the Lafesta, which features powerful driving performance packaged in a stylish design, as a landmark addition to the aggressively expanding Hyundai lineup in China.
The Lafesta, which translates to “Festival” in Italian, is a high-performance sporty sedan designed to meet the dynamic and passionate demands of a new mainstream generation from the 80s and 90s.
When it arrives in the Chinese market during the fourth quarter of the year, it will offer a smart experience to Chinese customers through its design. The new model shares Hyundai’s new design philosophy of Sensuous Sportiness, which was first announced at the Geneva Motor Show in March.
The Lafesta integrates a number of Hyundai’s industry-leading technological innovations with its coupe-style sleek design, powerful powertrain and advanced driving assistance systems, which all help the vehicle set the industry standard.
Producing the vehicle’s excellent performance will be a 1.6-litre turbo GDI engine twinned with a 7-speed dual-clutch transmission for seamless and efficient gearchanges. On the inside, the spacious cockpit environment is not only driver-focused and designed to deliver an engaging drive, but it also features practical ergonomics and quality materials. Keeping all occupants safe, the Lafesta features the most advanced and safest driving assistance systems. Further details will be disclosed in due course, following the official launch of the China-market car later this year.
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