The I-Pace exhibit was unveiled on 15 September 2018 at the grand opening of the new V&A Design Museum in Dundee, which highlights the global achievements of Scottish designers past and present. The clay model shows the painstaking and elaborate design process behind the firm’s first all-electric vehicle, as well as the steps followed to create all new Jaguars.
Fifty years after writing letters, as a schoolboy, to Jaguar asking for help to become a car designer, Ian Callum has become world-renowned. Born in Dumfries, he has transformed Jaguar since becoming Director of Design in 1999. All of the current Jaguar lineup – XE, XF, XJ, E-Pace, F-Pace, I-Pace and the F-Type – have been designed under Ian’s tenure. They have won numerous global design awards.
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Dundee is a fitting location to display the all-electric I-Pace, because as Scotland’s only Go Ultra Low City, it has one of the highest number of charging points in the UK. The new museum will bring touring exhibitions from the V&A and other international museums to Scotland, as well as curate its own exhibitions in future years. V&A Dundee will have an international outlook, investigating the global importance of design, commissioning new work and contributing to public understanding of the role of design in everyone’s lives.
V&A Dundee will also present the largely untold story of Scotland’s outstanding design achievements, bringing together in one place the world-renowned V&A collections with loans from other collections in Scotland and beyond to allow all to understand and be inspired by this rich design heritage.
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“Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important, they are our first chance to see the car in reality. As a child I was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream. Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-Pace exhibit can help inspire the next generation of design talent,” said Ian Callumn, Jaguar Director of Design.