The global superstar and singer-songwriter collaborates with Jaguar to create music in a completely new way using revolutionary technology, which lets fans personalise their own version of Dua Lipa’s latest track Want To, with over a million different remixes possible.
British/Kosovan singer-songwriter Dua Lipa has collaborated with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, Want To, and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile device.
Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum-and-bass.
The track has already become the most remixed song in history following its launch at an exclusive gig in Amsterdam’s Sugar City, where music fans and stars from across Europe, including supermodel Doutzen Kroes and actress Alix Benezech, drove the all-electric Jaguar I-Pace to create their own versions of the song.
To create her own remix of Want To, Dua Lipa drove the I-Pace, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track – from the tempo to the arrangement and the overall feel.
It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at http://remix.jointhepace.com.
This innovative app allows users to remix the Dua Lipa track using their Spotify streaming history – taking data from the music they listen to and rearranging elements of the track to create a personalised version. From the average tempo of your playlists, to the mood and energy of the music you stream most often, the data is used to conduct a remix just for you. Those without a Spotify account can also create a remix in the app by tapping their mobile device to “set the pace” of a new version of the song.
All remixes can then be shared via the user’s social channels.
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To make it possible for everyone to remix the Dua Lipa x Jaguar track, a specialist music production team deconstructed Dua’s master version, taking the core essence of the track and stripping it down into its component parts, exploring how the song could be rearranged by adjusting mood and style, instrumentation and tempo.
Over 3500 audio stems were created through this process and these are the ingredients for every remix – the components that sit within a state-of-the-art intelligent piece of software, ready to be arranged by data from the car, Spotify streaming history or a pace set by the user.
The global superstar and singer-songwriter collaborates with Jaguar to create music in a completely new way using revolutionary technology, which lets fans personalise their own version of Dua Lipa’s latest track Want To, with over a million different remixes possible.
