Kia’s new small SUV is targeted at millennials and will purportedly have “sophisticated modern design”.
Kia has unveiled a sketch of a new SUV aimed at “the millennial generation”.
The new vehicle, Kia says, will have the “space and capabilities” of a traditional SUV, but in a compact package.
In its current lineup in Singapore, Kia currently offers the large seven-seater Sorento, the Niro and the fun and quirky Stonic.
In other markets, Kia still sells the Sportage (which used to be in Singapore) and the US gets the large Telluride.
And despite anecdotal evidence that demand for cars among millennials is declining, there appears to still be demand for small SUVs aimed at a younger demographic as seen with Skoda’s launch of the new Kamiq.
The new Kia SUV will have rear LED lamps that contain a “three-dimensional light graphic”.
The new Kia SUV, which is the company’s “first global small SUV”, will have a design inspired by the 2019 Kia SP Signature concept that is centred around a “modern and urbane” design.
Kia revealed the car will have a long hood, a strong character line on the front bumper and sharp shoulder lines.
The glasshouse tapers towards the rear, while the rear bumper gets “metallic mufflers”.
The Kia SP Signature concept previews the upcoming SUV.
Sporty touches aside, the new SUV also gets luxury touches with LED headlights that extend over the radiator grille.
Those headlights contain a “three-dimensional” light graphic and a “highly technical” diamond pattern at their trailing edges, as do the rear LED taillights.
“We have created a car which stands out everywhere, from the city to the countryside. Its robust yet sporty design will be matched by a wide range of features and technologies that are universally suited to younger buyers in markets around the world,” said Kia’s head of styling Byung Chul Juh.
The new Kia SUV will first go on sale in Korea in the second half of 2019 and “soon after” in other regions.
