More than 3000 MINI owners participated in the finale of the biennial event MINI TAKES THE STATES 2018 and the road rally raised more than one million meals for charity partner Feeding America.
MINI USA confirmed on August 2 that its biennial MINI owners road rally MINI TAKES THE STATES 2018 (MTTS) attracted more than 3000 owners to the event’s finale and that the rally raised more than one million meals for charity partner Feeding America. MINI USA also confirmed that fund-raising efforts to support Feeding America will remain open until the end of the year at MINITAKESTHESTATES.com.
The biennial trek attracted more than 3600 MINI owners who took part in the Rally to the Rockies, with 1000+ MINIs on the road each day. The group of loyal MINI owners travelled more than 5000 miles (80,467 kilometres) through 15 cities and 14 states. At times the group swelled to more than 1000 owners and 500 vehicles of all shapes, colours and sizes on each route.
The legendary road rally for MINI owners and enthusiasts came to an end on July 22 at Keystone Resort in Keystone, Colorado, after an epic road trip starting from both Portland, Oregon and Orlando, Florida. The MINI community, with participants from all over the US and around the world, took to America’s backroads and byways to #DriveForMore. Nine days after departing from the east and west coasts, participants joined together for a weekend of celebration of everything MINI.
MINI USA also surprised the loyal community of MINI owners with the debut of the new MINI John Cooper Works International Orange Edition. A small fleet of the boldly coloured, limited-production special edition was on display each morning and travelled on both the Eastern and Western route with the rest of the owners.
While the journey kicked off from two separate locations, everyone gathered together in Keystone for a weekend of fun MINI activities and adventures while raising money for a great cause. Having two separate routes gave more MINI enthusiasts the opportunity to exchange even more stories and experiences from their drive and talk all things MINI.
“To see more than 3000 MINI owners and over 1000 MINI models from across our product line at the MTTS 2018 finale was both amazing and inspiring for me and all the MINI employees on-site for the event,” said Thomas Felbermair, Vice President MINI Americas Region. “We are also very proud of the MINI community for their efforts to support Feeding America to get healthy food to Americans in need.”
