Porsche and Eurokars Group have formed Porsche Singapore Pte Ltd, a new venture which both firms say will explore “new retail concepts”.
No further details have been revealed, but it is believed that the joint-venture moves the Stuttgart-based carmaker closer to a direct-selling model here in Singapore.
Details on the shareholding split are scant as well. But a new retail space (whose location is still undisclosed) will supposedly begin operations in early 2023.
Eurokars Group operates Stuttgart Auto, the official Porsche agent in Singapore. It will continue to offer servicing and aftersales support for the brand.
Customers looking to acquire a new Porsche will have plenty to look forward to, as the brand has been pushing to establish new retail concepts such as its Porsche Studios, which are located in high-footfall urban locations worldwide.
Said studios will offer much more than a location to see the firm’s cars, with a contemporary, boutique-like feel to their designs, and plenty of opportunities for visitors to learn more about the firm’s history and moves towards electromobility.
The Porsche Studio in Hanoi, Vietnam, for instance, boasts a dedicated space for clients to customise their car in privacy.
The move also comes shortly after the appointment of Eurokars Auto Pte Ltd as the second official dealer for BMW vehicles in Singapore.