Maserati has announced the appointment of its new authorised importer and distributor in Singapore. Tridente Automobili Pte Ltd, a subsidiary of Komoco Holdings, has officially taken over the distribution rights of Maserati from Hong Seh Motors, with a new showroom and service centre at 30 Leng Kee Road.
Joining Ferrari, Jeep, Hyundai and Harley-Davidson, Maserati will be the fifth brand under Komoco Holdings’ distribution in Singapore. In Shanghai, Komoco Holdings has an existing Maserati deale ship under its subsidiary, Ital Automotive, which won the Best Dealer Award in China in February 2017.
Spanning 7000 sq ft, the new Tridente Automobili showroom features a bright and modern look with finishing touches of blue and grey. The brand’s iconic Trident underlines the elegant and exclusive status of cars on display. In true Italian sophistication, the showroom is rooted in its Italian origins with furniture from Poltrona Frau, the leader in top-of-the-range Italian furniture.
The new workshop area situated on level 4 spans over 14,000 sq ft, accommodating up to 20 cars with a total of 18 work bays at full capacity. This new facility will offer an integrated sales and aftersales service to Maserati owners for the first time in Singapore.
With the opening of the new showroom, Tridente Automobili will showcase the latest 2017 model range of Maserati – the luxurious flagship saloon Quattroporte; the sporty yet stylish Ghibli, and the Maserati of SUVs, Levante.
Amaury La Fonta, general manager of Maserati South East Asia Pacific, said, “Komoco Holdings has many years of experience in the local automotive industry, and we believe this partnership will make the Maserati brand stronger and more in line with its global positioning for a higher satisfaction of our existing and future customers.”
Teo Hock Seng, managing director of Komoco Holdings, said, “Being appointed the new importer for Maserati in Singapore is a significant milestone for the company. We hope that our commitment to the business, offering an integrated showroom and aftersales experience in one location, provides the principal and existing owners with the reassurance that we will continue to run the business with the same personal touch that goes into every element of the brand.”