With the Bugatti Aerolithe Performance, Parmigiani Fleurier wanted to create a case made entirely from titanium. This high-tech piece required laser technology to apply finishes beyond the capability of conventional machining.
The world of high-speed pursuits can be seen in the abundance of details, such as the double tachymeter, which has km/h indications in red and mph in blue. The reminder of the Bugatti’s current performances engraved on the bezel adds to the fantasy surrounding the hypercar, whose maximum speed remains unknown to this day for lack of a suitable track.
In the beginning was the engine, as is always the case, both at Bugatti and Parmigiani Fleurier. The engine (or the watch’s movement) is the centre of attention. Its technical complexity measures up to the objectives scrupulously set by the car manufacturer and the Haute Horlogerie Manufacture.
Both in Molsheim and Fleurier, the best minds work flat out to break new ground. Team Bugatti or team Parmigiani, it’s a community – of engineers, technicians, experts and master artisans – that gives rise to radical concepts.
Bugatti has long been in pole position, amassing countless victories at races. The excellence of their engines, chassis and road-handling is widely acclaimed. No other car incorporates as much power or speed. The performance of the watches is just as remarkable, be it an ultra-thin or 30-second tourbillon, a model with a 90° display or a Pantograph with telescopic hands.
Technology, innovation and performance create the framework for the design. If it is spectacular, and occasionally so extraordinary that it leaves a lasting mark on the collective imagination, it is only because the starting criteria were, too. Each creation embodies the identity of its brand, its power of expression, and its instantly recognisable codes. It is a tour de force for a timepiece to combine the spirit of two brands – and this feat is responsible for the unique character of the Bugatti Aerolithe Performance.
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