From 19 December 2016 to 15 March 2017, Peugeot Avenue Paris is hosting “We love Dust”, an entertaining tribute to Team Peugeot Total, taking part in the 2017 edition of the Dakar Rally.
Two emblematic Peugeot Sport vehicles are given pride of place: the new 3008 DKR, defending the brand’s champion status for its maiden adventure in January’s Dakar race, and the 208 WRX as it gears up for the World Rallycross Championship.
Visitors can enjoy two immersive experiences in which they become “official drivers of Team Peugeot Sport”. Each visitor is invited to sit behind the wheel of a Peugeot 2008 DKR and drive it in a simulated rally environment.
On-board cameras immortalise the learner-drivers’ thrills. Images of the participant driving are then incorporated into a film entitled Team Peugeot Sport, which the budding rally driver then receives by e-mail. They can thereby relive their drive and share it on social media.
Another amusement transforms visitors into Sébastien Loeb’s co-driver. Wearing a virtual-reality headset, the participant takes a seat on board a Peugeot 3008 DKR to accompany the renowned champion around rally tracks.
Alongside the Peugeot 3008 DKR, designed to take on the Dakar Rally’s varied terrain, visitors can also discover the new Peugeot 3008 GT which includes the Advanced Grip Control traction system for confident driving on any surface, whether snow, mud or sand.
A wide range of products related to the Dakar Rally, Peugeot Sport and the new 3008 can be found in the Peugeot Avenue Paris store, located at 136 Avenue des Champs-Elysées, 75008 Paris. 
