FordHub, located in one of New York’s busiest transportation hubs – Westfield World Trade Center – is an interactive space designed to show the public how Ford’s expansion to an auto and a mobility company is helping change the way the world moves. FordHub is designed to inspire visitors – whether they own or intend to own a Ford vehicle or not – to think about the future of transportation in an entirely new way by encouraging imagination and dialogue. The place, which is neither a shop nor a dealership, invites consumers to join Ford to explore, experiment and learn how the company is rethinking the future of transportation.
As Ford is working with cities around the world to address growing mobility challenges, the company welcomes all visitors, foreign or domestic, to the FordHub, where they can get a glimpse at Ford’s vision for mobility solutions.
Guests can explore a world map to see how near-term mobility advancements, including autonomous and electric vehicles, ride-sharing, ride-hailing and connected vehicles, will play a pivotal role in the City of Tomorrow. There is also a mobility map that tracks the pulse of New York City, with a dashboard of real-time traffic information for commuters, including trains, ferries and alerts.
Other experiences offer fun and intrigue. In Last Mile Challenge, guests stand on wobbleboards and race through a futuristic world using every mode of transportation, from autonomous cars to e-bikes, earning tokens for each mobility decision they make. The entertainment options include Mustang over Manhattan, whereby guests use a virtual reality headset to build a Mustang atop the Empire State Building, while their friends watch the build come together on a digital screen.
FordGuides, who are experts not only on the space itself but knowledgeable about Ford vehicles and innovations, are stationed throughout the premises to answer questions and assist guests.
As times change and innovations evolve, so, too, will FordHub. Over time, Ford will collaborate with communities, thought leaders, artists and others to introduce new interactive programmes.
Pay an online visit to General Motors’ Cadillac House in New York City.