Before taking to European roads, the new Ford Ranger Raptor has already gone seriously off-road and into uncharted territory – to be the first ever vehicle revealed at Europe’s largest video gaming event, Gamescom.
Two Ranger Raptors provide striking bookends at the Ford stand in Hall 8, which also includes a 4D racing simulator built specially for the event and eight Forza gaming pods offering head-to-head racing. The simulator offers the nearest-to-real experience imaginable for driving a performance vehicle.
During Gamescom, each day’s lap record holder on the 4D simulator will win the money-can’t-buy experience of spending an exclusive day with the M-Sport Ford World Rally Team in the UK.
Ford also announced that the Ranger Raptor will be added to the upcoming Xbox open-world racing game Forza Horizon 4, which will release worldwide on 2 October 2018. The high-performance pickup, which tore up the track at the 2018 Goodwood Festival of Speed, will soon offer gamers hours of dirt-churning excitement on virtual racetracks.
The new Ranger Raptor, the toughest version of Europe’s best-selling pickup, is the ultimate performance utility vehicle that offers the best of both worlds. The heavy-duty suspension tames rough tracks and also delivers a smooth ride in urban areas and on motorways.
#RaptorMania has taken over Gamescom, held in Cologne, Germany, which has more than 355,000 visitors and 919 exhibitors. Worldwide, almost a third of the population play video games. It’s also not the reserve of teenagers and young adults – 43% of global gamers are aged 36 and over.
“There’s a genuine fun-factor about this unique vehicle, a rally-style pickup that will bring smiles to drivers and gamers across the world,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “It’s also a stunning addition to the virtual Ford garage that already includes some of the most driven vehicles on Forza, and we know gamers everywhere will enjoy all the on- and off-road thrills Ranger Raptor has to offer.”