American Honda has announced a new and exclusive collaboration that will see independent fashion retailer Forever 21 launching a capsule collection of apparel inspired by Honda racing gear from the 1980s and 1990s.
To kick off the project, the companies have organised an Instagram contest, with the lucky winner taking home a new CRF250L motorcycle. Included in the F21xHonda collection are men’s and women’s attire featuring modern silhouettes but adorned with nostalgic iconography.
“Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, senior manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honoured by Forever 21 with a completely new audience.”
“This collaboration with Honda is especially relevant now with the popularity of racing and strong ties between fashion and motorsport. We hope that both fans of Honda and our customers will celebrate with us through this collection,” said Linda Chang, VP of marketing for Forever 21.
F21xHonda apparel is available in stores throughout North America and at www.Forever21.com.