Jeep has launched its most exciting music project to date – a unique and unconventional platform featuring some of Europe’s hottest young bands performing inside a Jeep Compass Limited.
The original project, Rockfueled, will be aired across the brand’s social media channels, with Jeep Owners Group (JOG) members able to vote for their favourite act. View the first performance here.
One of the bands will have the chance to play live on stage in front of Jeep fans at the hugely popular Camp Jeep 2018, Europe’s largest JOG event which is taking place at the Red Bull Ring in Austria between July 13 and 15.
Rockfueled will feature six aspiring young acts drawn from each of the countries the Rolling Stones will visit on their latest sell-out stadium tour – the UK, Germany, France, Poland and the Czech Republic.
Each act will perform an original track on board Jeep’s compact SUV, while driving through the streets of London (the city where the Rolling Stones formed), with the results being screened one-a-week on Jeep’s social media channels.
Run in partnership with Noisey of the Vice network, the Rockfueled project was devised to capture the adventurous, ageless and truly international appeal of Jeep and its commitment to the music, while showcasing the user-friendly connectivity, advanced safety technologies and distinctive modern design of the Compass.
The first band to perform will be UK Slydigs, a band that sprang from the roots of desperation where only the love of music can pull you through. Next in the Rockfueled lineup will be UK indie rock outfit Free Money. Third up will be garage rock band Odd Couple, from Germany, an act whose members seem to be having the fun of their life while hammering away at their instruments. Fourth up will be The Midnight Revolution, a dream pop/psychadellic rock act from France. The fifth band in the Rockfueled lineup will be alternative rock band Manon Meurt from the Czech Republic. The sixth and last band to perform in Rockfueled will be L.Stadt from Poland.