The Lamborghini Urus (left) and Huracan Evo Spyder (right).
Lamborghini’s Ad Personam programme was created in response to buyers who want to personalise their cars.
According to the carmaker, over 60 percent of their clients avail of the Ad Personam customisation service.
CUSTOMISED CARS – WHY?
Well, imagine that you’ve got enough moolah to purchase a supercar. The car’s looks, performance and handling are already a given.
What’s missing is your mark or stamp on the car. Specific characteristics that make it yours.
You wouldn’t want to come to the office and see another colleague wearing the same shirt you have on. That’s why you go to a tailor.
So when it comes to supercars, no owner ever wants to see the exact same model that he or she has.
WHAT CAN AD PERSONAM DO?
According to Lamborghini Asia Pacific CEO Matteo Ortenzi, Ad Personam can make your Lambo dreams come true.
The programme is consultation service which helps customers select the colours, trims and accessories to create a one-of-a-kind car.
Green leather seats with red stitching? Done. Red leather seats with a quilted pattern and the colours of the Italian flag running down their centres? Not a problem.
A Lamborghini whose hue matches your wife’s favourite nail polish colour? Par for the course.
In fact, finding a unique colour might be the solution for Lambo customers. After all, going through the standard palette of 350 colours could be both confusing and time-consuming!
Apart from paint colours, leather trimmings, stitching, stitch sizes and the space between stitches, there are also 20 different wheel designs to choose from.
You’d assume that all the wheels available are forged. Actually, they’re not. Some are cast wheels. But for Lambo customers who want the utmost performance, only forged rims will do.
WHAT LAMBORGHINI’S AD PERSONAM WON’T DO.
Lamborghini will not execute customisations that interfere with the car’s safety aspects.
For instance, a client who insists on designing his own wheels under the Ad Personam programme won’t get his or her way.
The reason for this is that Lamborghini’s wheels undergo very strict testing to ensure that they comply with safety, engineering and performance standards.
Also, if the personalisation calls for say, the removal of airbags or safety sensors, Lamborghini Ad Personam won’t undertake the work either.
HURACAN EVO SPYDER MAKES IT DEBUT, TOO
Yesterday’s event also saw the unveiling of the Lamborghini Huracan Evo Spyder, the topless version of the Huracan Evo coupe.
Like its sibling, the Huracan Evo Spyder also has the same powerplant from the Huracan Performante: a naturally aspirated 5.2-litre V10.
Said motor kicks out 640hp at a stratospheric 8000rpm, and 600Nm of torque at 6500rpm. The Huracan Evo Spyder hits 100km/h from rest in 3.1 seconds and tops out at 325km/h.
It starts at $1,058,000 excluding COE.
Lamborghini Huracan Evo launches in Singapore for $998k without COE
