The iconic red K6-series phone box, which opens for business in London’s Russell Square on 12 September 2017, has been converted into a fully connected online showroom using Peugeot’s unique e-commerce system, ‘Order Online’.
Customers gain access to the diminutive dealership by getting a special code at www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device connected to the e-commerce portal, where they can browse, configure, finance and ultimately order a new car.
Touted as the world’s smallest at 0.8 square metres, the pop-up dealership (dubbed Peugeot Russell Square) is open between 7am and midnight every day until the end of September 2017.
Decorated to reflect the French brand’s signature blue, Peugeot Russell Square has been established to highlight the success of ‘Order Online’, which was launched in January this year.
In the special little dealership, customers can take a seat at a specially designed desk and browse a miniature forecourt in the form of a counter displaying 1:64-scale model cars. The place has been kitted out with Wi-Fi and an iPad to enable the car buyer to do everything as they would at home – configure a vehicle, consider finance plans, get a part exchange value for their existing car and even book a delivery date.
The end-to-end e-commerce system also allows customers to start the process online and then visit a regular-sized Peugeot dealership for a test drive, still giving them physical access to the cars. After test-driving the vehicle, customers can log back into the portal from anywhere and find their vehicle specification still stored.