The highly anticipated Cullinan from Rolls-Royce Motor Cars made its South East Asian regional debut on August 7 in Singapore, at a glittering reception held atop the covered swimming pool of the Ritz-Carlton Millenia.
Speaking at the event, Paul Harris, Rolls-Royce Motor Cars Regional Director for Asia Pacific, said, “Today we present all-new Cullinan – the Rolls-Royce of SUVs. This is a seminal moment in the history of the brand as we take our place at the very top of a highly competitive sector, but we are confident that Cullinan will set a new benchmark and take its occupants wherever they dare venture in effortless luxury.”
Adding on to Mr. Harris’ positive remarks at the reception, Renee Chua, Managing Director, Rolls-Royce Motor Cars Singapore, said, “Cullinan is highly anticipated in Singapore, an all-new model that also completes a prolific range of offerings from the marque. Singapore’s importance as a luxury hub in South East Asia is once again confirmed with this premiere, and we are very happy to bring new customers to the brand with Cullinan’s broader appeal.”
Named after the largest diamond ever to be discovered, which now resides proudly atop the British Crown Jewels, Cullinan is Rolls-Royce’s first-ever SUV. The all-wheel-drive, high-bodied car is only the second Rolls-Royce to be underpinned by the marque’s proprietary Architecture of Luxury, and promises to redefine luxury travel as “Effortless, Everywhere”, without sacrificing the brand’s legendary “Magic Carpet Ride”.
The Cullinan uses this new architecture in a wholly different manner to enable limitless adventure where the road ends and the trail begins, with uncompromised comfort, space, useability and cutting edge technology. The Cullinan is the answer for super-luxury SUV patrons who accept no compromise.
The Rolls-Royce Cullinan presented in Singapore is finished in Magma Red, with a Tan and Black interior. Prices for the Cullinan in Singapore start at $1,268,888.